2017, Investigating customer loyalty formation for wellness spa: Individualism vs. collectivism

Heesup Hana, Kiattipoom Kiatkawsina, Wansoo Kimb, Sanghyeop Lee

International Journal of Hospitality Management Volume 67, October 2017, Pages 11-23

https://www.sciencedirect.com/science/article/abs/pii/S0278431917301901